Doha: Various ministries and public entities came together for the launch of the 'Zeenah' initiative by the Supervisory Committee of Beautification of Roads & Public Places in Qatar under the "Let's celebrate" slogan today, June 22, 2022.
The Zeenah initiative involves contributing to decorating buildings, facades, fences and outdoor areas with artworks, drawings and decorative lighting.
The initiative is to highlight celebratory activities in preparation for FIFA World Cup Qatar 2022, and to encourage government and private entities, municipalities, and community members to celebrate and promote this event as part of Qatar’s efforts to welcome visitors in a celebratory manner.
Eng. Mohammed Arqoub Al-Khaldi, Chairman of the committee said that the initiative enhances Qatar’s image for World Cup guests, which is a responsibility of various state institutes, citizens, and residents.
There are two activities planned, which include participation of all citizens and residents in decorating their facilities and residential units and the second is a competition. The competition will be conducted across different categories to decorate facilities in a way that reflects the sporting event.
Three winners will be selected across different categories and will be awarded cash rewards and certificates.
Khaled Al-Suwaidi, Stakeholder Relations Senior Manager in the Supreme Committee for Delivery and Legacy said, "“Zeeenah” initiative aims to provide a distinguished atmosphere for guests during the tournament, with Qataris and residents being the beating heart of this tournament."