Painting of social media competition winner to be showcased at the mall
Doha – Qatar: The Gate Mall and Beehive Recycling concluded a green initiative to raise
awareness on sustainability. The initiative, which ran for one month on their social media platforms, consisted of a
digital competition that called on Qatar’s artist community to submit an installation or painting using recycled,
upcycled or refurbished materials, with the aim of relooking at ways to counter waste.
A committee of representatives from The Gate Mall and Beehive Recycling shortlisted the submissions, which were
then put to a vote on the mall’s Instagram account. The artist Samah Allulu, also known as Qurrat, won by
popular vote.
“The Gate Mall takes pride in participating in and promoting sustainable initiatives,” said Mohamed Abuissa,
Deputy Managing Director at The Gate Mall. “We are pleased to have raised awareness among the local
community on the importance of rethinking waste through this online art competition,” he added. “We look
forward to displaying the artist’s painting in our vicinity and continuing to deliver the message of sustainability”.
“We are pleased to have partnered with The Gate Mall on this sustainability initiative,” said Sarah Al-Dorani,
Founder of Beehive Recycling. “Our aim at Beehive is to create a community of like-minded individuals to address
environmental challenges and raise awareness on the importance of reducing pollution to improve our quality of
life, the environment, and our economy,” she explained. “Art provides a powerful platform to relay important
messages to the community, and we were delighted by the number of submissions received,” she added. “I look
forward to continuing to grow our relationship with The Gate Mall and launch several green activations with the
aim of creating a positive impact on our environment.”
“Staring at different monitors throughout the day has become so common that we do it robotically, without
thinking of the negative impact this has on our mental and emotional health,” explained artist Samah Allulu. “By
using recycled material and mixed media, my objective was to trigger people, get them to reflect on their actions
and encourage them to start connecting with themselves instead of with an electronic device,” she said.
About Beehive Recycling
Beehive is a Qatari one-stop-shop for easy and convenient recycling services, eco-friendly products and
access to Qatar’s green community and events. Services include the provision of recycling bins, sorting
bags and smart door-to-door collections to households and companies via a dedicated app available to
download on Apple Store and Google Play. With each collection, clients accumulate points redeemable at
the eco-store, coming soon. More than just a service provider, Beehive is a community that encourages
people to make a meaningful impact on the environment. Under QBIC and to promote a circular economy,
Beehive also manufactures eco-friendly products using locally sourced recycled materials.
Give us a buzz
The Beehive Tribe | join@beehivetribe.com | +974-3333-8668
Follow our news
IG: @beehivetribe
beehivetribe.com