Specially composed music by renowned Qatari musician and songwriter Dana
Alfardan now welcomes passengers on board every Qatar Airways flight
around the world, the airline has announced.
The musical work, titled ‘Sky’, was created to inspire passengers and
help them relax as they board the airline’s fleet of aircraft and set
the mood and atmosphere for the rest of their journey, Qatar Airways
said in a press statement.
The new composition follows the Qatari musician and vocalist’s earlier
work, ‘Art of Flight’, which accompanied the national carrier’s latest
television commercial featuring the innovative Qsuite.
Dana Alfardan’s work blends rich strings, choral vocals and solos with
traditional Middle Eastern rhythms. Her music, ‘Sky’, is now played on
every aircraft as customers board and disembark, to make their flight a
more “personalised and meaningful experience”, the statement noted.
Qatar Airways senior vice-president (Marketing and Corporate
Communications) Salam al-Shawa said, “Ms Alfardan’s inspirational and
uplifting music is the perfect partner for Qatar Airways, creating a
tranquil and inviting atmosphere to welcome our passengers on board our
aircraft to experience our award-winning five-star service.
“As a Qatari, she is perfectly in tune with our culture and traditions,
so we were delighted to be able to show our support for local talent and
provide a global stage for this wonderful musician to an amazingly
diverse worldwide audience, of every age and nationality.”
Dana Alfardan said, “It’s a tremendous honour to be able to reach such
an incredible audience and to be able to represent my country and
showcase modern, contemporary Qatari music through Qatar Airways. I hope
my music helps bring people together through their shared experience of
taking a journey together.”
As well as composing the music for Qatar Airways’ latest TV commercial,
Dana Alfardan also composed ‘The Beginning’, the official theme song for
Hamad International Airport. Her latest album, ‘Sandstorm’, is also
featured on all Qatar Airways flights and can be listened through the
airline’s in-flight entertainment system, Oryx One. Dana Alfardan is the
founder and CEO of DNA Records, Qatar’s first recording company. Her
first critically-acclaimed album, ‘Paint’, was released in 2013. She
believes culture and heritage cannot be separated from the artistic
process. She also hopes that by becoming more involved with musicians
from around the world, it will help establish a large-scale music
festival in Qatar and lead to the growth of a serious music industry in
the country.
Last month, she held the first full international concert programme of
her latest album, ‘Sandstorm’, which was performed by the esteemed
London Metropolitan Orchestra in a sell-out show at the iconic Theatre
Royal Haymarket in London’s West End. Her contemporary classical
repertoire received critical acclaim from members of the public, arts
press and the UK music industry.