Qatar Tourism in collaboration with Ayla Oasis Development has launched B12 Beach Club, one of the latest leisure destinations in Doha's West Bay just a few days before the World Cup kick-off. As the global tournament is anticipating fans around the world to outpour into the region, the B12 Beach Club along with West Bay Beach and Doha Sands aims to serve as an exhilarating opportunity to broaden its tourism sector.
Inaugurating the event today, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, H E Akbar Al Baker, said: "This enviable location and the state-of-the-art facilities are sure to make some of the most sought-out destinations for fans and families alike during the upcoming tournament and beyond. As we prepare to welcome more than a million visitors in the coming weeks, we find ourselves at a particularly exciting moment both in our country's history and for its tourism industry. With Qatar said to be the middle east fastest growing destination by 2030, the three beaches are the latest attraction to what continues to be an impressive program of new developments across our country."
Qatar's Tourism industry witnessed significant growth in 2022 with diverse leisure platforms launched. Al Baker said: "This year has been a phenomenal number of new openings across leisure, entertainment and hospitality offering catering to every kind of traveler."
The 40,000 sqm beach club is diversified to offer family-friendly experiences with sensational facilities that include beach-deck dining for the entire day, international cuisine options, and other entertainment activities to revel in. Al Baker also highlighted the beguile venture of Qatar's Tourism including the "resort will make for an energetic experience for visitors, a heaven for kite-surface" and stressed that it will go further beyond this year's FIFA World Cup.
The newly launched beach and other implemented leisure projects will open more doors internationally enabling Qatar to be a renowned tourist destination in the coming years. "By 2030 the country strives to welcome over 6 million visitors per annum and through these collaborative efforts of Qatar Tourism, and its valued partners, we will continue to build experiences and attractions that are equally perfect for a quick 48-hour stopover or an extended stay in Doha. B12, West Bay Beach, and Doha Sands will add another dimension to the attractive and active itineraries of our soon-to-be welcomed guests," he added.