Malabar Gold & Diamonds has launched its first-ever discount campaign, titled ‘Shubh Aarambham Price Promise,’ offering customers discounts on gold and diamond jewellery.
“This exclusive and much-awaited campaign from the brand will showcase the most attractive and unique trends in gold and diamond jewellery, bound to captivate customers and suit their diverse tastes and preferences. The discount is being offered to speed up the sale of products purchased at the beginning of the year, targeting key occasions like Akshaya Tritiya and summer travel. The business disruption brought about by the lockdowns had affected the product cycles and with new collections due to arrive in September 2020, it was critical to ensure a faster sale of existing products,” the leading jeweller said in a statement.
The ‘Shubh Aarambham Price Promise’ discount campaign will offer customers a 20-50% discount on making charges for 18K, 21K and 22K gold jewellery and up to 25% discount on diamond jewellery.
Additionally, there will also be an exclusive display of ‘Special Buy’ products at “attractive bargains”.
“The ‘Shubh Aaarambham Price Promise’ campaign is for all our value-conscious customers who seek both financial and emotional benefits from their jewellery purchase. This is the first time Malabar Gold & Diamonds is offering such discounts and we hope to see our customers take maximum benefit from this campaign. We are certain that our customers will be delighted with the incredible collection and prices. It is also an opportunity to acquire gold; the only performing asset during the unprecedented situation that also serves as an investment as well as an adornment,” said Shamlal Ahamed, MD – International Operations, Malabar Gold & Diamonds.
It is the ease to liquidate gold for cash without losing much value during these difficult times that further increases the attractiveness of this metal, the statement noted.
Various brands of Malabar Gold & Diamonds will be on offer as part of the campaign, including Mine Diamonds, Era - Uncut Diamond Jewellery, Precia - Gem Jewellery, Divine- Indian Heritage Jewellery and Ethnix - Handcrafted Designer Jewellery. The offer will be valid until August 18.