Kalyan Jewellers has launched the Rate Protection Offer for customers in the Middle East, which enables them to lock-in the price of gold and protect it from future price hikes and fluctuations. As part of this offer, customers can book gold jewellery at the current market price by paying a 10% advance and can get rate protection for 10 times the booking amount.
At the time of purchase, the lowest rate between the rate on the day of booking and the rate on the day of purchase will be applicable, the jeweller has said in a statement. Additionally, all customers purchasing jewellery above QR2,500 will get a scratch-and-win coupon. This coupon with entitle the customer to free gifts or shopping vouchers for future purchases valid on both gold and diamond jewellery.
Akshaya Tritiya pre-book facility is also open for customers now.
Speaking on this occasion, T S Kalyanaraman, chairman and managing director of Kalyan Jewellers, said: “At Kalyan Jewellers, our aim has always been to enhance consumer experience and enable the customers to reap maximum benefits from their jewellery purchases. Considering the constant changes in gold prices over the past few months, we have introduced the Rate Protection Offer to safeguard customers from a hike in gold prices.
“We believe this unique multi-offer campaign, in combination with the Rate Protection Offer, will greatly benefit general consumers and wedding shoppers who want to lock-in their jewellery before the next season begins.” Customers will also be able to avail of the benefits of Kalyan’s new 4-Level Assurance Certification on gold jewellery.
This is a special initiative by Kalyan to “continue enhancing the brand’s commitment towards offering the very best to its loyalists”, the statement notes.
“In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will even be offering patrons the 4-level Assurance Certificate. Kalyan Jewellers understands the sentiments of their patrons, and is committed to providing Free Lifetime Maintenance of ornaments purchased at any of their 144 showrooms, globally. As a brand known for its fair and transparent business practices, the Product Information section under 4-level Assurance clarifies that customers are charged gold rate only on the net weight or the value of the gold used, after deducting the weight of other materials like Lac, Spring, Glass Enamel, Plastic, Wood etc, from the total weight of the product,” the statement adds.
In addition to this, the 4-Level Assurance Certificate also guarantees Global Exchange and Global Buy-back of jewellery purchased across Kalyan Jewellers stores globally.a