Doha, Qatar: The eighth edition of Shop Qatar Festival, organized by Qatar Tourism, has successfully concluded its activities. Themed "Your World of Shopping," this year's edition of Shop Qatar, the largest shopping festival in the country, featured the participation of 13 top shopping districts and malls. The festival, which ran from January 1 to 27, provided a diverse range of activities for all ages, exciting raffle draws, and opportunities to win valuable cash prizes and new cars.
The festival garnered widespread popularity and significant engagement, coinciding with the launch of the 'Hayakum Qatar' campaign and the events surrounding the AFC Asian Cup Qatar 2023. This alignment encouraged regional and international tourists to explore Qatar.
Sheikha Hessa Al Thani, Head of Marketing and Planning at Qatar Tourism, expressed, "Shop Qatar is an integral element in Qatar’s annual calendar, attracting residents and visitors alike and enhancing family tourism in the country." She highlighted the festival's offerings, including activities, raffle draws, cash prizes, competitions, discounts, promotions, and entertainment shows catering to diverse audiences, with special activities for children.
The closing ceremony, held at Doha Festival City, marked the culmination of Shop Qatar 2024. During the event, seven lucky shoppers were announced as winners of valuable prizes, including a Land Rover Defender. The ceremony featured various activities, including a surprise musical performance by artist Hammoud Al Khader, a performance by the Adem Crew band, a musical presentation by Asian musicians, and a stunning performance by the Atai Omurzakov & Tumar KR group. Children also had the opportunity to meet their favorite characters.
Omar Al Jaber, Director of Shared Services at Qatar Tourism, honored shopping malls, their teams, and brands at the 'Retail and Mall Awards' ceremony during the festival's closing. Place Vendôme received awards for the Highest Participation and Best Mall, while Doha Festival City received the Best Branding Award. Mall employees from across the country were also recognized for their active participation and roles during the festival.
Shop Qatar 2024 offered special discounts, promotions, raffle draws, and cash prizes, with shoppers receiving vouchers for participating in the draws based on their spending. The weekly draws, held at Mall of Qatar, Msheireb Galleria, Place Vendôme, and Doha Festival City, respectively, featured luxury cars and cash prizes for lucky winners.